Website OS

sample data

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

195-891-3189 · Qualified lead (CRO Engine)

Sent: 84
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 36 minutes ago. Runs every hour.

Sent as a qualified lead

38 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsFatima Nguyen, lead from Aug 28, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-4h0xuz-q",
        "eventTimestamp": "2026-08-28T11:01:35+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwNv5RSY_hgj40g74iXHSQ2rnd"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "4b727ab6da..."
            },
            {
              "phoneNumber": "6bfa9aef77..."
            },
            {
              "address": {
                "givenName": "10c932ece8...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T3X 7H7"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Ad sync

What Website OS tells the ad platforms about this client's leads, so the ads learn which clicks become qualified leads. Conversion signals only: campaigns, budgets and audiences are never touched.

Setup

Qualified leads (last 30 days)

A person's label, or the AI's when it was confident

Of those, sent to a platform

92% so far. AI labels wait 24 hours; unsure ones wait for a person.

Rejected by a platform

Each row below says why

Not sent

Mostly: duplicate of an earlier lead

Google Ads Sending

195-891-3189 · Qualified lead (CRO Engine)

Sent: 84
Rejected: 2
Retracted: 0

Can match qualified leads100%

Every platform Google Ads Meta

ActivityLast run 36 minutes ago. Runs every hour.

Sent as a qualified lead

38 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsFatima Nguyen, lead from Aug 28, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-4h0xuz-q",
        "eventTimestamp": "2026-08-28T11:01:35+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjwNv5RSY_hgj40g74iXHSQ2rnd"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "4b727ab6da..."
            },
            {
              "phoneNumber": "6bfa9aef77..."
            },
            {
              "address": {
                "givenName": "10c932ece8...",
                "familyName": "04db248bd1...",
                "regionCode": "CA",
                "postalCode": "T3X 7H7"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Every send records the consent state the lead arrived with. Until the privacy layer ships, consent does not stop a send. On sample data nothing leaves this app.

Meta Sending

1000001564267014 · QualifiedLead

Sent: 86
Rejected: 0
Retracted: 0

Can match qualified leads100%

25% on an ad click, the rest on hashed contact details

Live since Aug 30, 2026, turned on by Brad Williamson. CA$650 per qualified lead.

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsAmara Morin, lead from Aug 28, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-17lqd5z-q",
        "eventTimestamp": "2026-08-28T18:23:48+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "19f110b9cd..."
            },
            {
              "phoneNumber": "f988ff1eff..."
            },
            {
              "address": {
                "givenName": "f040d5d0d2...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T3C 5G6"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Matched on the click ID; Google adds hashed contact data as a backup.

Google AdsNadia Chen, lead from Aug 29, 2026Google clickEmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-cpbh9r-q",
        "eventTimestamp": "2026-08-29T12:06:20+00:00",
        "eventSource": "WEB",
        "adIdentifiers": {
          "gclid": "Cj0KCQjw5l84XcmKgudL8azkzjdDIpht"
        },
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "2051de935b..."
            },
            {
              "phoneNumber": "a339934f81..."
            },
            {
              "address": {
                "givenName": "dbaf86dd80...",
                "familyName": "3abd72ec63...",
                "regionCode": "CA",
                "postalCode": "T2Y 0N8"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsEmily Singh, lead from Aug 29, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: No banner shown (implied). Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-yviw85-q",
        "eventTimestamp": "2026-08-29T19:39:16+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "121fe95340..."
            },
            {
              "phoneNumber": "a3ef0441ad..."
            },
            {
              "address": {
                "givenName": "e8e9689dea...",
                "familyName": "f4d25158cc...",
                "regionCode": "CA",
                "postalCode": "T2J 5K2"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD"
      }
    ],
    "validateOnly": false
  }
}

Sent as a qualified lead

38 days ago

Accepted. Google matches on hashed contact data within 24 to 48 hours.

Google AdsDaniel Morin, lead from Aug 29, 2026EmailPhoneNamePostal code

What was sent

Consent when sent: Accepted marketing. Hashes are SHA-256, shortened here; nothing is stored but the identifier types.

{
  "api": "Google Data Manager API",
  "method": "POST",
  "url": "https://datamanager.googleapis.com/v1/events:ingest",
  "body": {
    "destinations": [
      {
        "operatingAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "1958913189"
        },
        "loginAccount": {
          "accountType": "GOOGLE_ADS",
          "accountId": "{CATCH_MCC_ID}"
        },
        "productDestinationId": "{Qualified lead (CRO Engine)}"
      }
    ],
    "encoding": "HEX",
    "events": [
      {
        "transactionId": "ld-b04geq-q",
        "eventTimestamp": "2026-08-29T22:40:35+00:00",
        "eventSource": "WEB",
        "userData": {
          "userIdentifiers": [
            {
              "emailAddress": "8756c2b78c..."
            },
            {
              "phoneNumber": "acdeb65df9..."
            },
            {
              "address": {
                "givenName": "bd3dae5fb9...",
                "familyName": "0230613538...",
                "regionCode": "CA",
                "postalCode": "T3C 1K3"
              }
            }
          ]
        },
        "conversionValue": 650,
        "currency": "CAD",
        "consent": {
          "adUserData": "CONSENT_GRANTED",
          "adPersonalization": "CONSENT_GRANTED"
        }
      }
    ],
    "validateOnly": false
  }
}

Ad sync

Time machine (sample data only)

Google Ads Sending

Ad sync

Time machine (sample data only)

Google Ads Sending

Meta Sending