Every form submission, in the person's own words, with where they came from. Label each one so tests are judged on good leads, not just more leads.
“A new patient cleaning for me and my 2 kids. We just moved to Bridgeland.”
“An Invisalign consult please. Weekday mornings are best for me.”
The AI labels every lead. “Needs review” means it was unsure, so a person decides; anyone can change any label. The AI reads the answers only, never names, emails or phone numbers.