inglewood_26q2_bed-bugs_single-columnEnded Jun 9, 2026: the flag is off and visitors see the control.
| Window | Sessions | call or form | Rate |
|---|---|---|---|
| 28 days before | 971 | 22 | 2.27% |
| 28 days after | 971 | 23 |
Rebuild a service page as 1 column with 1 repeated call to action and no sidebar.
We simplified the service page to 1 column and 1 main button
Rebuild a service page as 1 column with 1 repeated call to action and no sidebar. On Inglewood Pest Control, this should lift call or form.
The effect, if any, was smaller than this site's traffic can detect.
the page has more than 3 competing calls to action
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
No evidence attached.
Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.
No comments yet.
Tier B: 28 days after vs 28 before: 56% chance the rate went up. Before/after comparisons are directional: they cannot separate this change from everything else that moved.
What happened on similar sites, not a forecast for this one.
call_or_formcatch-cro-single-column-service-pageBrad Williamson: approve
May 5, 2:04 PM
Proposed
May 3, 2:04 PM