Every form submission, in the person's own words, with where they came from. Label each one so tests are judged on good leads, not just more leads.
“Second quote for bed bugs. The first one came in high and I want to compare.”
“Need a quote for a mouse problem. House in Bridgeland, hoping to get it done in the next few weeks.”
The AI labels every lead. “Needs review” means it was unsure, so a person decides; anyone can change any label. The AI reads the answers only, never names, emails or phone numbers.