glenmore_26q2_home_outcome-ledEnded Jul 9, 2026: the flag is off and visitors see the control.
| Window | Sessions | consult requested | Rate |
|---|---|---|---|
| 28 days before | 1,829 | 27 | 1.48% |
| 28 days after | 1,829 | 27 | 1.48% |
Replace a service-name headline with the outcome the customer wants.
We rewrote the main headline around what customers want to get
Replace a service-name headline with the outcome the customer wants. On Glenmore Accounting, this should lift consult requested.
The effect, if any, was smaller than this site's traffic can detect.
the service name stays visible above the fold
Schematic preview. Real desktop and mobile screenshots attach when the variant is built.
No evidence attached.
Replays are stored as session IDs and timestamps only. Recordings stay in PostHog.
No comments yet.
Tier B: 28 days after vs 28 before: 50% chance the rate went up. Before/after comparisons are directional: they cannot separate this change from everything else that moved.
Across all clients: won 1 of 3, median win +29%.
What happened on similar sites, not a forecast for this one.
consult_requestedcatch-cro-outcome-led-headlineBrad Williamson: approve
Jun 4, 1:14 PM
Proposed
Jun 2, 1:14 PM