Every form submission, in the person's own words, with where they came from. Label each one so tests are judged on good leads, not just more leads.
“Incorporated last year, need small business bookkeeping and year-end. About $600K in revenue.”
“Personal tax for a rental property plus my T4 income.”
The AI labels every lead. “Needs review” means it was unsure, so a person decides; anyone can change any label. The AI reads the answers only, never names, emails or phone numbers.